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Crumb + NFHS Partnership

Crumbraise, Inc. (Crumb), a fundraising and financial management platform for youth and school sports programs, is a new corporate partner of the National Federation of State High School Associations (NFHS) and the NFHS Network.

We’re thrilled to announce our partnership with the National Federation of High School Association (NFHS). Crumb is the official fundraising platform of NFHS, the governing body to 19,000+ high school athletic associations, reaching a membership of 1.7M athletic directors & coaches and 7M+ high school athletes & activity club members.

As an alternative to traditional fundraising programs, Crumb offers schools a micro-donation concept for individuals interested in supporting a school’s sports programs. After connecting a person’s bank account, Crumb rounds up the individual’s purchases and donates those “crumbs” to a team or program of their choice. Donors also earn rewards when Crumb matches their daily transactions with participating brands.

“This is a unique way for individuals to support their local school and athletic programs,” said Dr. Karissa Niehoff, NFHS executive director. “This concept by Crumb is a great alternative to more traditional fundraising methods. We look forward to this partnership and to see how Crumb will be able to help schools raise money for their athletic programs in a new and innovative manner.”

“We’re thrilled to be the newest NFHS corporate partner,” said Kristen Gocke, co-founder and executive vice-president of client relations for Crumb. “We can’t think of a better ally as we present Crumb to high school athletic and activity programs that are looking for new and more efficient ways to raise funds.

“Many programs struggle because of shrinking budgets, forcing them to seek outside funding.  Typical fundraisers like car washes, gift card drives and restaurant nights take significant time and effort to pull off, and rarely deliver on results. Crumb uses the power of network effects to raise money through roundups on daily purchases, while also rewarding donors for their participation. Crumb requires minimal time and effort from athletic directors, coaches and players, allowing them to focus on what they do best.”

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